at SECONDATE, we make products that celebrate real girls and real stories. Everyone’s story is different. Your story is uniquely your own and we love that.

We painstakingly perfect our products and handpick all of the ingredients, so that all you have to do now, is choose. We were founded in 2020 on the belief that your beauty is a part of the story you are writing for yourself.

We are building the future beauty company where everything we make revolves around your story.

We believe in always cruelty-free and ethically sourced efficacious formulas, thoughtful design, and enabling conversation (which is where it all starts). But most of all, we believe that beauty is about having fun, wherever you are in your story.

We wish nothing more now, than to be a part of your story, because you already are a part of ours :)

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Beauty that is true to who you are. Beauty that speaks for you, even when you have your mouth closed. Beauty that does not try too hard but declares that as a woman, I had a choice, I made a choice, this is my story, and this story is beautiful.

Beauty that is true to who you are. Beauty that speaks for you, even when you have your mouth closed. Beauty that does not try too hard but declares that as a woman, I had a choice, I made a choice, this is my story, and this story is beautiful.